Digital Product Leadership

Turning complex
roadmaps into
real outcomes.

Senior digital product leader with 25+ years owning and scaling platforms at enterprise scale. Available for fractional VP of Product and consulting engagements.

25+
Years leading enterprise digital platforms
150+
Events across 17 countries at Reed Exhibitions
$450M
Revenue platform owned at NBCUniversal
Experience at
Shutterfly NBCUniversal Reed Exhibitions (RELX) Informa Mastercard Condé Nast Hachette Filipacchi
Alex Butson

A product leader who's done the work.

Work with me →

"Most product leaders can strategize. Fewer can also run the operation behind it. Having done both — at enterprise scale — means I bring a perspective grounded in what actually works."

I've spent 25+ years at the intersection of product strategy and real-world execution — owning digital platforms end-to-end, from customer research and early roadmap through global launch and ongoing iteration.

My career has taken me from managing advertising technology at NBCUniversal supporting $450M in revenue, to owning a global B2B product suite deployed across 150+ events in 17 countries at Reed Exhibitions. I've led enterprise platform transformations at Shutterfly, built product operations at Informa, and consulted on global product initiatives at Mastercard.

I'm based in the New York metropolitan area and work with clients nationally and globally.

Where I can help

Services
01
Fractional VP of Product

Senior product ownership without the full-time hire. I embed with your team to own the vision, roadmap, and delivery — from strategy through execution.

02
Product Strategy & Roadmapping

Structured engagements to define or sharpen your product strategy and align leadership around what to build, when, and why.

03
Platform Advisory

For leadership teams navigating a major platform decision. I bring both product leadership and operational depth — someone who can own the strategy and make sure it gets executed.

Enterprise platforms.
Global scale.

Reed Exhibitions (RELX)
Global Product Leader — Owned full product lifecycle for a B2B mobile, web, IoT & data platform deployed across 150+ events in 17 countries. Customer research through global launch.
2019–2023
Shutterfly
Senior Director, Digital Operations — Led eight-figure platform re-platform across web, iOS & Android. Coordinated 250+ engineers globally.
2024–2026
NBCUniversal
Senior Product Manager — Owned product management for a core advertising platform supporting $450M+ in annual revenue.
2010–2015
Informa
Senior Director, Product Operations — Built product development operating model across 70+ business units, $125M+ in digital revenue.
2015–2017
Mastercard
Consultant, Product & Innovation — Supported global product and innovation initiatives across product, engineering & regional stakeholders.
2018

Let's talk about what you're building.

If you're looking for experienced product leadership — fractional, consulting, or advisory — I'd welcome a conversation. I take on a small number of engagements at a time and am selective about fit. A 30-minute call is usually enough to know if there's a match.

Get in Touch →